China's Booming Market Confirms the Awakening of the East

SNACKEX Asia is the show for the whole Asia Pacific region, situated in Beijing at the heart of the growth of the savoury snack industry in Asia.

SNACKEX ASIA is jointly organised by ESA – the European Snacks Association and by CFNA – the China Chamber of Commerce for Import & Export of Foodstuffs. Both organisations are expert in organising and operating international trade shows for the food industry. ESA has established an enviable pedigree with the highly successful European SNACKEX series of biennial trade shows for the savoury snack and snack nut industry.

That track record is your assurance that, especially for those exhibitors who wish to ‘test the water’ in China, SNACKEX ASIA is the right route to showcase your products in a safe and professionally managed trade show environment.

The focus of the world is now on Asia, where snacking and Western eating patterns are growing exponentially in countries like China.

With increasing disposable income levels and the rise of modern distribution channels such as supermarkets/hypermarkets and convenience stores, more and more Chinese consumers are coming into contact with Western one-stop shopping patterns and tastes.

Chinese economic development is forecast to boost levels of personal income further encouraging the consumption of a wider range of packaged foods, which will become more affordable. These products will also be more sought after for reasons of convenience, as lifestyles become more hectic and the trend of snacking between meals develops further.

In addition, sales growth will be maintained by growing demand for premium products as the growing Westernisation of consumer patterns continues apace.

The result…… high levels of new product development and consumption increasing the opportunity for Western technology, expertise and ingredients showcased by companies exhibiting at SNACKEX ASIA.

And it doesn’t stop there. SNACKEX ASIA is focused on China, but snack industry buyers from other burgeoning Southeast Asian countries such as Korea, Japan, Thailand, Indonesia, Malaysia, Philippines, will be targeted and will attend.

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